Introduction
Based on Infocomm Development Authority of Singapore IDA
(2014), the business usage of computers and the internet usage in a business
with more than 10 employees hold a percentage of 96% and 95% respectively in
2013. Despite the high usage of technology and internet in large
businesses, traditional Chinese medicine (TCM) halls, which are traditionally
family-run businesses with not more than 5 employees, are still experiencing a
lack of these technologies and internet access. With that, this essay would
talk about the main differences between large, global TCM chains such as Eu Yan
Sang and small TCM enterprises.
Traditional Chinese Medicine (TCM) helps to restore the
balance of one’s body with the combination of diagnosis, therapy and
medication. Mom-and-pop stores, defined as “a small operated business that has
minimum amount of employees, has only a small amount of business volume, and is
typically not franchised, therefore open for business only in a single location”
(Business Dictionary, 2014). Mom-and-pop TCM halls are usually found at the
void decks of old HDB flats. They do not have fanciful store layouts or
colourful signboards.
TCM is no longer a norm among the older generation, but is
also increasingly getting recognized by the young and westerners. However,
there is still a significant amount of senior citizens who insist on visiting
mom-and-pop TCM halls that are not plugged into the digital world despite the
dominant presence of modern TCM chains.
Because in Singapore, the group of pioneer generation who
still visits mom-and-pop traditional Chinese medicine halls could receive
delayed medical treatment and suffer potential health risks due to little or no
internet access for practitioners to retrieve the latest medical treatment and
medicines, Traditional Chinese Medicine Practitioners Board (TCMPB) should
advocate the use of individual websites as well as to provide technology for
practitioners to ensure quality of medicine dispatched.
Problems faced by mom-and-pop TCM halls
With the minimal use of technology and internet access,
mom-and-pop TCM halls face a series of threat in the globalizing world. Most
mom-and-pop stores are operated by the older generation who have little
knowledge on technology and much less on internet. Some of these TCM halls have
labels of medicine handwritten and physicians are still scribbling
prescriptions with paper and pen. According to Begum (2014), there are still a
handful of TCM halls using manual tools to slice the Chinese herbs and
traditional weighing scale to weigh the herbs.
Without the use of these basic necessity in a society with
wide usage of technology and internet access, there is a great impact on work
efficiency and the end-users of their service, the pioneer generation, are
ultimately the ones who suffer from delayed treatment and potential health
risks. Handwritten labels may cause confusion with unclear handwriting
resulting in wrong herbs being given to patients. More importantly, traditional
manual tools may not function as well due to wear and tear over the years, the
use of the manual slicing machine and weighing scale may result in wrong dosage
or inconsistency in dispatch of medicine to the patients.
In the same Begum (2014) article on Singapore’s vanishing
trades, the photos depict that a mom-and-pop TCM hall is still using
handwritten labels for the wooden drawers and medicinal herbs are being stored
in metal boxes. In addition, thin papers are used to pack the herbs for
patients. This practice brings up another issue, whether or not these herbs are
safe for consumption, especially for the old aged.
Another problem faced by these mom-and-pop TCM halls due to
the lack of internet access is the inability to retrieve data on the latest
information on TCM treatments and
medications.
One example is the recent widespread of Ebola Virus Disease (EVD) where the Ministry of Health issued the notice on 7th August 2014. However, without internet access, TCM practitioners in these mom-and-pop TCM halls were not able to receive these information on a timely manner. As EVD is a rare disease that could cause fatal illnesses, mom-and-pop stores who fail to recognize the symptoms and did not refer suspected cases to General Practitioner could bring about potential health risks for patients and themselves. Furthermore, the World Health Organisation (WHO) had stated that it is still unclear if TCM is effective against EVD (China Daily, 2014). TCM practitioners who fail to notice the incapability might provide wrong diagnosis and bring about potential health risks for patients.
One example is the recent widespread of Ebola Virus Disease (EVD) where the Ministry of Health issued the notice on 7th August 2014. However, without internet access, TCM practitioners in these mom-and-pop TCM halls were not able to receive these information on a timely manner. As EVD is a rare disease that could cause fatal illnesses, mom-and-pop stores who fail to recognize the symptoms and did not refer suspected cases to General Practitioner could bring about potential health risks for patients and themselves. Furthermore, the World Health Organisation (WHO) had stated that it is still unclear if TCM is effective against EVD (China Daily, 2014). TCM practitioners who fail to notice the incapability might provide wrong diagnosis and bring about potential health risks for patients.
All in all, the problems faced by mom-and-pop TCM halls are
not only on the efficiency of the halls due to the lack of technology, but also
the potential health threat to the older generation with the lack of latest
medical news or potential treatments and medicines due to the lack of internet
access.
Proposed Solution
for mom-and-pop TCM halls
Although there are limited methods and finances to help
mom-and-pop TCM halls transform to global chains, there are still ways to help
these mom-and-pop TCM halls to stay relevant and updated on latest medical
treatments or medicines.
The Ministry of Health (MOH) could provide minimal grant to
introduce technological service to mom-and-pop TCM halls such as computer
systems and machines. With the computer systems, physicians are able to key in
prescriptions to avoid confusion of handwriting. Furthermore, machines to slice
medicinal herbs could reduce chances of wrong dosage of prescription. In order
to encourage the use of internet access, TCMPB should advocate the use of
individual websites adhering to the guidelines of website usage.
Existing Solution
for globalized TCM chains
Currently, there are no TCM halls that had successfully
received monetary support from MOH to implement technological service. However,
famous global chains such as Eu Yan Sang have proved that implementation of
technology and internet could bring the company far. Eu Yan Sang website offers
extensive services ranging from clinic locator to online store for their
products. In the clinics, Eu Yan Sang uses computer systems to track patients’
records and the use of internet access allows them to receive patients’
inquiries and appointments. A more noticeable effect of the complement of
technology and science is the Herb Fingerprinting used by Eu Yan Sang. This
machine allows different batches of medicinal herbs to be consistent and
eliminate chances of wrong dosages given to patients.
Eu Yan Sang’s success in six countries has proved that the
use of technology as well as internet access was effective in increasing work
efficiency, reducing health risks as well as ability to receive the latest
medical information. A big organization as such have the financial ability
to solve many problems on hand and it might be undeniable that they have is
deem as the top-notch facilities available in the traditional Chinese
medicine industry.
The downhill of the success of global chains could be the increased prices of goods that might deter pioneer generations from visiting them. In addition, pioneer generation might not have the sense of belonging in such global chains filled with the latest technology and computerised systems.
The downhill of the success of global chains could be the increased prices of goods that might deter pioneer generations from visiting them. In addition, pioneer generation might not have the sense of belonging in such global chains filled with the latest technology and computerised systems.
Conclusion
Without the use of technology and internet access, older
patients who visits mom-and-pop TCM halls could receive delayed medical
treatment due to work inefficiency, Furthermore, as these TCM practitioners are
not able to receive the latest medical news, the health of their patients could
be at risks. MOH should provide grants for these mom-and-pop TCM halls to
introduce basic technology and internet access so to increase work efficiency.
In addition, TCMPB should advocate the use of individual websites to encourage
these mom-and-pop TCM halls to stay relevant with the latest medical
information.
However, as these mom-and-pop TCM halls transform to be more
modernised and technologically inclined in order to stay relevant with the
world, there might be a possibility of this traditional trade diminishing over
the next few years.
References
Begum, N. (April 13,
2014). Singapore's Vanishing Trades: A Traditional Chinese Medical
Hall Perspective. Retrieved
from http://blog.nus.edu.sg/nm3211/2014/04/13/singapores-vanishing-trades-a-traditional-chinese-medical-hall-perspective/
Business Dictionary.com
(2014). mom and pop store definition. Retrieved
from http://www.businessdictionary.com/definition/mom-and-pop-store.html
ChinaDaily.com.cn (August
13, 2014). TCM yet to be proven effective against Ebola WHO. Retrieved
from http://www.chinadaily.com.cn/china/2014-08/13/content_18302502.htm
Eu Yan Sang (2014). Herb
Fingerprinting. Retrieved
from http://www.euyansang.com.sg/herb-fingerprinting/eyscorporate11.html
Eu Yan Sang (2014). How
TCM Works. Retrieved from http://www.euyansang.com.sg/how-tcm-works/eystcm13.html
Infocomm Development
Authority of Singapore (July 9, 2014). Infocomm Usage-Business.Retrieved
from http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Infocomm-Usage-Business
Ministry of Health
Singapore (August 7, 2014). ALERT: EBOLA VIRUS DISEASE. Retrieved
from http://www.moh.gov.sg/content/dam/moh_web/HPP/Main/news/ebola/MOH%20Circular%20No%20%2026-2014%20-%20Ebola%20TCMPs%20English.pdf
Hi Joan!
ReplyDeleteYour essay is really interesting as it touches on an issue that not many people would discuss about. As many consumers are still relying on TCM for alternative treatments, I do agree that they need to step up and embrace new technology.
Throughout the essay, you effectively compared traditional TCM stores to their modern counterparts. It gave readers a balanced view as they are able to see for themselves the existing digital divide.
Just one tiny mistake:
They do not have fanciful store layout (s) or colourful signboards.
Thank you!
Diyanah
Hey Diyanah!
DeleteThank you so much for the feedback! I have edited the post accordingly! :D
Regards
Joan